about us

We’re a beauty startup bringing salon-quality manicure solutions right to your home. Our mission is simple: to create personalized nail care routines because we believe there’s no such thing as a one-size-fits-all solution.

Our Story: Where It All Began​

The idea for Doonails sparked in 2020, when founder Elisa grew frustrated trying to find the perfect at-home manicure solution amid her busy schedule. After discovering dipping powder—a popular technique in the U.S.—she was inspired to perfect it and make professional-quality nails accessible to everyone.

Teamwork Makes the Dream Work​

Elisa focused on product development, while her co-founders brought their own strengths to the table: Lukas handled marketing, Roman contributed technical expertise, and David added creative vision. Together, they formed the ideal all-rounder team.

Our Journey So Far​

After six months of refining the formula, we perfected our dipping powder system. Doonails—a playful take on “do your nails”—officially launched in February 2021. Today, we serve over 300,000 customers worldwide with a team of more than 45 people and a growing range of three manicure methods, plus a nourishing nail care line.